Wednesday, 17 September 2008


Now this is a great idea! Croation creative agency Bruketa & Zinic created an annual food report for a company called Podravka that must be baked in an oven for 20 minutes before it can be read. Entitled 'Well Done' the book consists of blank pages printed with a thermo-reactive ink that once wrapped in foil and cooked will reveal text and images. It just shows that books can be more than just a boring collection of information, with some lateral thinking and a quirky sense of imagination the boundaries of book design can really be pushed.

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