Here is a new identity designed for FaulknerBrowns courtesy of London based design studio A2/SW/HK. The orginal company identity was a confusing mess of too many typefaces, weights and colours. A2 decided to totally simplify the company images. The end design was based around stripping the outline of the company name and leaving only the counterforms remaining from the letters A, R, B, R, O, A and R. I think this design is very unique, clever and simple and really does prove that less is more.
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